Website Structure Optimization

A carefully optimized web structure makes it easy for the search engine crawlers to index the web-pages in your site. Therefore, the better your site structure is the higher your possibility of ranking gets. You should know that structure is something that all websites have. Now whether it is well-made or completely unsynchronized is a different question altogether. In this piece of article, we Delhi SEO Services are going to run you through the basics of site structure optimization.

What is Site Structure?

Site structure is the act of organizing a website’s content. A website usually contains a variety of content; such as: topics, presented on posts and pages. Now, what the site structure optimization deals with is how this content is assorted, linked and displayed to the audience.

If you hire us to run a structure optimization on your website, Google can index your URLs better. Our codification process includes several variables like categories, tags, internal links, navigation, and breadcrumbs.

SEO & Site Structure Optimization

An optimized site structure can benefit your SEO activities for three principal reasons:

  1. Helps navigate search engine crawlers

From the very beginning of this piece of article, we have been repeating that structure optimization aids Search Engine crawlers. Let’s get to know how exactly it happens.

Following are the steps that a search engines bot goes through while indexing a website:

  • First, they find your website on the Internet.
  • Then they start by crawling the homepage of your website and after that they follow all links from there
  • From this level, they try to estimate the very structure of the site.

If your site structure is dull, search engines will have difficulty index your pages. Neither will they have any way to figure out how the pages are linked to each other.

On the contrary, not only the structure optimization will make it easier for those crawlers to index your web-pages but it will also provide them with a clear picture of the link between them.

  1. Get more CTR from Google SERP

How does structure optimization result in a higher click-through rate? The answer is in one-word Sitelinks. What are Sitelinks? Well, they are links displayed right under the description section of your snippet that will drive the users to other pages on your website. That’s how your search listings are more prominent. As a result, you get a reward of an increased CTR.

Example of Sitelinks in Google Search Results.

Site Structure in Google Searches

Now, what’s funny about Sitelinks is that unlike the title and description tags you can’t just specify if Google will show it on your snippet or not. And even if it does, you can’t specify what it will display. Google algorithm itself employs complex variables to determine these things.

Therefor optimizing your site structure is the only thing you can do to give Google reason to grant you snippets with Sitelinks in them.

  1. It lowers bounce rate surprisingly

When a user lands on your website and exits shortly after it is a bounce. The bounce rate is the ratio of such quick exits in respective the total numbers of users visiting your website. Google tracks everything. From the moment a user clicks on your listed snippet to how long they are staying and most importantly how quickly are they leaving. And when Google sees people leaving from your website too early, it takes it as a signal that your website is not fit enough to for the position it is ranking currently. And Google will demote you from your position.

A messed website structure will increase bounce rate drastically. So, by optimizing your site structure, you can engage your audience with your content and also reduce the bounce rate as well.

What is the ideal site structure?

So now you know why site structure optimization is important. Next, you should know what an ideal site structure looks like.

Different types of websites need different site structure altogether. That is to say, the nature of the site structure depends heavily on the nature of content displayed on the website. Here we will cover three kinds of websites and their ideal site structure.

  • Simple Websites
  • Blogs
  • eCommerce Websites

Ideal site structure of a simple website

The ultimate objective of a basic website built for a business house is to provide more details about the business, its services. Moreover, it can have a dedicated blog section too.

Let’s have a look at the ideal structure of a basic website in the form of a diagram:

site structure for Simple Websites

If you are a small business house or represent some form of business establishment this is the ideal site structure for you.

Ideal site structure of a blogging website

A blogging website is where you would like to have categories, topics, sections, and subsections at the play.

A perfect site structure for a blogging website will look like this:

Site Structure for Blogs

The home page itself can feature the details of other pages like about us, contact us, etc. So you can cut down those pages. The focus should be on the blog posts and how they would be grouped into categories according to their relevancy.

Ideal site structure for an eCommerce website

Here comes the more complicated one. The eCommerce websites can have the most complicated site structure of them all. Why so? Simple, they deal with hundreds of categories containing millions of products. Don’t worry; we have it figured out for you.

An eCommerce website should follow site structure similar to that of in this diagram:

Ecommerce Site structure

On the very top of the structure, we have the homepage. And thereafter we see the content assorted into several categories.

Though there is no constraint in terms of the number of categories or subcategories. However, the rule of thumb is not to add more than 3 levels of depth in the hierarchy of your website.

In other words, any product listed on your website should be accessible within 3 clicks from the homepage. This aids the search engine bots to access as well as index the web pages easily.

How Delhi SEO Services Optimize your Site Structure?

Making prior structure for a new to be made website is easy. On the contrary, initiating a structure optimization on an existing and live website is significantly more complex. While running a structure optimization we, Delhi SEO Services go through the following list of steps.

  • Prepare your site structure diagram
  • Use proper categories to arrange web-pages
  • Run SEO on your categories
  • Use HTML and CSS for navigation
  • Use breadcrumb menus where you can
  • Build an SEO Friendly permalink formation
  • Make useful internal links
  • Finally, generate a sitemap for users & Google crawlers too


Site structure optimization has become more important than ever again. Days of flat websites with multiple pages targeting specific keywords are over. Things have shifted. Google has introduced a bunch of new algorithms such as; mobile-first index, voice search, and AI. Therefore, variables like page loading speed, structure optimization, and mobile-friendliness are as important as keywords.

The main idea of site structure optimization is that users should be able to access any page of the site within three clicks from the homepage. To elaborate the site structure of any website should be hierarchical. Moreover, it should be easy to use.

So, if you feel like knowing more or possibly hire us for your site structure optimization, just contact us.