Importance of Meta tags?
Meta Tags or Metadata provides information about the html documents. This information doesn’t displayed in page but readable by Search engines. List of Meta tags contains Title, Keyword, Description, Authors and few more.
Meta Title tags and Meta description tags are among the primary deciding factors in SEO. These tags represent what your website is all about to both the visitors and search engine crawler bots. Will they make you rank on the 1st-page single-handedly? Not likely. Can you rank without using them properly? Certainly not!
Sounds confusing? Well, it’s not. All you need to is to stick with us till the very end of this piece of article brought by Delhi SEO Services. And you will have crystal clear idea about meta tags, how they work, and why you need them. So, sit back, relax and let’s get started!
What are title tags and Meta descriptions?
Title tags and Meta descriptions are pieces of HTML codes. You can find these tags in the header section of a web page. The data that we provide in title or Meta tag is accepted by search engines to index a page. Then Search Engines match those data with the keywords searched for. Then it presents the list of web pages relevant to those keywords. Masterfully written, compelling, and relevant Meta tags attract more users to click to your website from the Search Engine Results.
Types of Meta Tags
Anytime you do a Google search for any keywords, what do you see? You see a list of Search Snippets.
This is a Snippet. Now the blue section of it is the title tag. On the other hand, the black texts are the Meta tag or Meta description tag. If you click on this snippet it will take you to the landing page. Then on the header of the tab, you can see the title tag. Hover over it and you can see full title tag just like that.
Here let me tell me one more hack. Press “Ctrl+U”. It will open the coding version of the page. Now press “Ctrl+F” and type “Title” on the search box. Here you go you can see the HTML formation of Title Tag.
Now type “description” on the search box and you will get the HTML formation of Meta Description Tag.
Other then Title and Meta Description Tag there is a third one named Keyword Tag.
Google along with other search engines no longer acknowledge the keywords Meta tag as a deciding factor in SEO. So we will not waste your time by discussing it any further.
The anatomy of Title tag
In case, you still have doubts about the anatomy of a Title tag. Here’s how the code actually is written:
<title>Your title here</title>
Now with the abolishment of the Meta keyword tag, Google pays extra emphasis on the title tag. So you must remember to include relevant keywords for each page’s title tag. Above all, they need to come naturally on the title. The more relevant the keyword on the title tag will be the more it will help you to rank better on Google Search results.
The anatomy of the Meta Description tag
The Meta description tag is slightly different in structure than the anatomy of the title tag. This is how the meta tags example code for a description is written:
<meta name=”description” content=”Enter Your Meta Description Example Tag”>
The goal of a description tag is meant to be a summarized representation of a web page. Description tag mirrors the content found on the web page both to the users and to the search engine crawlers. Yes, the room is very limited in a Meta description. But it gives us enough space to deliver your brand message and how you intend to add value to your audience.
How Delhi SEO Services write title tags and Meta descriptions that attracts visitors
Now you know what Title tag and Meta description tags are, where you can find them, and how do they look like. So, let’s move on to the next part. Here how we Delhi SEO Services write effective title and Meta description tags.
When writing title tags:
- Firstly, the Title tag must be profoundly correlated to the content on that specific page.
- Begin your Title tag with the focus keyword or key phrases. In this way, they can easily be matched with the search terms. And they catch the eyes of your potential customers too.
- Each page of your website will have an entirely different topic. Therefore, naturally, each of your pages should have distinct title tags.
- Putting your brand name at the end of the title tag. But make sure that it doesn’t create any obstacle in delivering your brand message.
- According to Google guidelines, you should keep it between 60 and 64 characters. Or you can even use as many characters as you want until it fits into a 512-pixel display. A longer title tag than that will get cut off, showing an ellipsis “….”
- Make it captivating. Why should a user click on your search snippet particularly? You have to write it in a way so it appeals to them in the right way.
When writing Meta descriptions:
- Just like title tags you should also have unique descriptions for each and every page on your website.
- Stay true to your brand message, Keep it simple, Use short sentences. Incorporate focus keyword along with generic key phrases.
- Don’t give too much information, Generate curiosity, Give them the reason to click. Use sentences that will resonate with the reader.
- End your description tag with a call to action, Whether be it your phone number, mail, or a plea to click in; any of it would do the job.
- Use keywords wisely. The keywords have to come naturally in the context of the description. If they don’t come naturally then Google will consider it as keyword stuffing.
- While writing your Meta description you should keep it under 150 to 154 characters.
A note on length
Yes, we have provided an estimated range of lengths for both the title and Meta descriptions tags. But the actuality is a tad bit more complicated than that. Actually, Google meta tags doesn’t use character length to decide how much to display anymore. Rather it uses pixel size instead. So the best thing you can do is to keep it enticing.
Meta tag optimization to increase CTR
What it is CTR? The full form of CTR is click-through rate. CTR is the ratio of the number of users who actually click on your search snippet to the number of total impressions generated by it.
For a newly appointed set of Meta tags or web page to get 0.35% CTR is good. If somehow you are getting less than that despite generating a sizable impression follow these tips.
- Correct grammatical and spelling mistakes if any.
- Request indexing in Google search console in every two weeks.
- Don’t make modifications too frequently. Google crawlers take a while after indexing a page before making any adjustments. Thus, you have to wait to see any results. And if you keep making changes every now and then you won’t know if it is working for you or not.
A concluding note:
We, Delhi SEO Services, follow all these rules to get your Title and Meta tags right. So, if you need to level up your Title & Meta tags just give us a ring.