Keyword Research Services
We welcome you to DelhiSeoServices. If you are reading this you probably want to know about Keyword Research. Before getting started on the given topic itself we should discuss a few things. Let’s start with what keywords are.
What are SEO Keywords?
SEO keywords or key phrases are terms used by searchers to access related information and also by the search engine crawlers to categorize indexed database. In other words, keywords are the backbone of the very concept of Search Engine Optimization.
For instance, if you are looking for a black polo neck t-shirt, then the term “black polo neck t-shirt” is your basic keyword. That’s what you type in the search box.
Types of Keywords:
Now there are varieties of keywords out there. But for starters, we can begin with the very basic three types that you should know about.
1. Generic Keywords
The title is pretty much self-explanatory in this case. These keywords are very generic, short, and unspecific. Shorter key phrases like “Black t-shirts” or “LED Lights” can be regarded as two examples of generic keyword. We typically restrict ourselves from focusing on these terms while running keyword research. Why? Well, because they are highly competitive and not specific enough to represent a site’s actual content. And even if you manage and generate the sizable amount of traffic that comes with the term, the conversions rate will be lower.
2. Broad Match Keywords
Broad match keywords are exactly the kind of keywords that we focus on. That is to say, these are the very core of SEO. Broad match keywords are more specific and typically include two or three more words than generic key phrases. For example, phrases like “Black polo neck t-shirts” or “Phillips LED bulbs” will offer a greater scope to engage with the audiences than generic keywords.
You can say that the broad match terms are right in the middle of generic and long-tail keywords. Therefore, these phrases do provide quality traffic with lower competition and a significantly higher conversion rate.
3. Long-Tail Keywords
Finally, the Long-tail keywords, as the name suggests, are longer and more specific key phrases. The users who use these types of keywords are closer to a point-of-purchase. They can look to be a little bit counter-intuitive, at first, but they can be highly relevant if you know how to use them.
For instance, keywords like “Parx black polo neck t-shirt in Amazon” or “Phillips LED bulb store near me” are long-tail keywords.
Yes, long-tail keywords can be incorporated into the content. You simply need to write a better line. These keywords are typically easier to rank on.
What is keyword research in SEO?
Keyword research is the method by which we research the suitable as well as the popular search terms for a specific marketing campaign. In this process, we consider various aspects like search volume, click-through rate, competition as well as the length of the keyword itself.
Moreover, the process of keyword research involves categorizing those keywords according to your web pages. Then we incorporate them into the title and Meta tags, headers, alt tags and the main body of the content too.
Why is keyword research important?
With each passing year, the game of SEO is evolving to take a newer form of shape. Without proper research before selecting the set of keywords you want to focus on, you just lack the direction. Therefore, keyword research is important if you still want to stay in the game.
Steps to run a Keyword research:
1. Get the basic keywords first
First of all, we need to come up with the most basic keyword. Suppose you are a dentist with a clinic in Noida. So the words “Dental clinic” will be our generic keyword. From that, we can easily form the broad match key phrase by just adding the name of the location where the clinic is situated. It will look like, “Dental clinic in Noida”. In addition, adding adjectives can be a good idea to, for example, “Best Dental clinic in Noida”. Now for long-tail keywords, we need to get more specific here. Using the treatments in long-tail keywords can really work well. Here are some examples, “Full Mouth Rehabilitation services in Noida” or “Kids Oral Hygiene treatment in Noida”.
So just like that, we can get the basic keywords for you.
2. Run a Competition Research
Now using those basic keywords you or we can get the top competitors in your segment. Then by analyzing their websites, we can get the exact keywords they are targeting for. How to get all that? Well, first, we can start with what we can see on the web page itself. Things like headers, sub-headings and text contents will do it. Then we move on to the back end. Press Ctrl+U on the page you want to research on. Next press Ctrl+F and type “Keyword” in the search bar. You will find the keyword Meta tag. Moreover, the title tag and description Meta tag contains the focus keywords too. And one more thing, check the image alt tags too.
3. Use keyword research tools
Talking about keyword researching tools there are quite a few free ones out there. There’s one by Google that you can access if you have a Google Ads account. And there are also other free tools like Keyword Tool, KWFinder, and Wordtracker. These tools allow you to access search volume, CTR and even all the variations for the list of keywords you provide them.
And there are keyword position checkers like smallseotools too. They can help you know where your competitors are ranking against your given keywords.
4. Incorporate them in your marketing
Speaking of On page marketing, you should get organized while incorporating your keywords in your website. Below are the points you should consider:
- Select a set of five keywords per page at maximum. One focus keyword, two medium priority keywords, two low priority keywords.
- Keep it versatile. Mix each set of five keywords with each type of keywords. Use generic keywords in broad match and long-tail keywords too. That’s how you will be targeting more numbers of keywords while using less of them.
- Use them on the headers, subheadings, title & Meta tags. And don’t forget to use them on your image alt tags too.
- Make sure that the keywords you chose come naturally in the content.
Now in the case of Social media posts, you can use them in your hashtags.
5. Analyze the results and repeat the process
In this final stage, you got to get back to the keyword position tracking tools we were talking about earlier and use them for yourself. Moreover, there is Google Search Console to give you an in-depth insight into which keywords are working for you and also the ones which are not working. Based on the reports we can adjust and re-perform the process of keyword research all over again.
A few Dos & Don’ts while running a Keyword research:
Keep it simple
When it comes to keyword research it is very easy to get overwhelmed and select way too many keywords at a go. If you follow the instructions we laid out above you will be able to get the factors that matter right.
Be practical while examining the results
No matter how apt your keyword research is you can’t expect to see the results in a month. It takes a minimum of three months for a website to so signs of improvement.
Don’t overdo it
Yes, we are talking about keyword stuffing. Keyword stuffing is the best method to ensure that your site never ranks on the first page. When it comes to keyword research, sometimes, less is actually more.
Why hire DelhiSeoServices for the job?
We DelhiSeoservices are one of the most renowned Keyword Planner Agencies of Delhi. Doesn’t matter where you are, what segment are you belong to or what is the scale of your company. We can do it for you, and we can do it fast.
Yes, the knowledge you gathered from this particular piece of article is enough for one to perform a full-fledged keyword research. We truly didn’t hold back any pieces of information from you. Having said that, it is truly improbable for a normie to bit the experience of a sophisticated team of professionals. A little edge over your competitors that’s what you get from us. Want to know more? Just give us a call.