Business Directory Submission Service
If your business operates in a physical location like a store, clinic, consultancy, or coaching centers then odds are you want to attract customers to your place. Well here come the business directories and local listing platforms to your rescue. These sites allow you to be more accessible to potential customers nearby or local to you. A business owner who puts a local focus on his online plans will find business directories highly beneficial.
If you use them you will very often get phone calls where the caller didn’t even visit your website. And then without asking them, you will already know that found you through your business listing.
What is a Business directory or Local listing?
When it comes to digital marketing, a directory or to be more specific a business directory is an online listing of businesses. As we have been referencing through our introductory passages, it is a kind of a platform that enables your potential customers to find you easily.
These online listings include key information about your businesses such as the name, address, contact information, associations, and the services and products offered. Furthermore, these businesses are usually categorized, by location, activity, or size. It is essential that your company warrants that all your company information is up to date on each and every directory listing. If you fail to do so it will surely cause confusion among your audience base. And it can cause you to lose potential customers as well.
Things to know about Business directory or Local listings:
- Not all directories are created equal. Some of them require the business to have four walls or a local service area. Therefore, virtual businesses that don’t meet customers physically are not eligible to be listed on those directories.
- Consistency is the key. If the sign in front of your store says “Green bow Artifacts” then you have to make sure that’s what it reads in all of your directory listings. Even if one of those listings comes off as “Green bow Gift Shop” it will compromise the whole purpose.
- Always use the exact physical location of your business establishment. Moreover, just like the name your address needs to be consistent in all of your business listings.
- Choose your directories wisely. If by chance you end up listing in a low-authority business directory then it might end up causing your branding harm. Google doesn’t consider it highly when your website has a suspicious website linking back to your main website. Hence, choosing the right directories for your brand.
Don’t worry! We are here to provide you with a list containing the top business directories that you can trust
Most sort after business directories:
- Apple Maps
- Google My Business
- LinkedIn Company Directory
- Super Pages
- Yellow Book
Why to go for Business Directories or Business Listing Sites
So now you know what a business directory is, how to get started with them, and most importantly which platforms to trust. But what about its significance as a digital marketing tool?
Well, in short, online business directories are no longer a luxury. There is a steep rise in the number of directories that exist today along with the volume of credence buyers place in customer reviews, local listings are a must. Here’s why it’s so important to keep up with your directory listings:
• Potential Customers Don’t Need To Know Who You Are
The best thing you get out of a business directory listing is that your potential customers can reach you without knowing your brand name. How? If local consumers search in any related keywords belonging to your business category it will surely lead them to at least one out of many listings you have already seed.
• Customer Reviews Matter
According to studies, 82% of users read reviews for local businesses. Therefore, if you miss being in the local listings, consumers are likely to dismiss you for not having any reviews whatsoever. No, the testimonials will not cut it.
• They are mostly free
Business Directories and Local listing platforms are mostly free of cost. So all the features we are discussing here can be available to you without spending a dime. Will you let it pass?
• Behold the benefits of Google My Business listing
Google My Business can best be described as a gift from none other than Google itself. Here are the plus sides you get from listing on Google My Business:
- Acceptability for the top seat in the local business section of Google SERP
- GMB is directly attached to Google Maps (Another Google product). So your potential clients can locate your store easily.
- GMB allows you to link the listing with your website. In this way, you can divert the traffic to your website.
Benefits of Business Directory Listings
Not only are listing sites important for getting your business and website noticed and creating a positive first impression, but they are also highly beneficial to the growth of your business. Read on to learn about the many advantages directory listings offer your business.
1. Amplify Online Presence
You should know that the business listing sites serve to pull information from one another. Thus getting listed in one directory you can get listed in several more. Consequently, it allows you to get the added advantage. But it requires you to monitor, claim, and update your listings regularly.
2. Improve Local Visibility
Business directories track the locations of the users browsing through their website. Then they categorize the business according to the location and display the nearest ones to the user. As a result, audiences get what they want; you get more chances of conversion.
3. Boost Engagement
It makes it easier for a potential consumer to engage with your business. Whether it comes to making a phone call, submit a contact form, or even to pay a visit to your location business directory makes it all easier.
4. Positive Word of Mouth
When it comes to audience impressions, word of mouth has always played a substantial role as a reliable source for consumers. And now it has transformed itself in the form of online reviews. Moreover, with apps and mobile devices, customers can now publish reviews more quickly. And there’s nothing quite like a bunch of positive reviews when it comes to brand value.
5. Strengthen Your Reputation
Speaking of reviews, there’s one aspect that helps audiences form an impression about you more than positive reviews. What is that? It is how you respond to negative reviews. In fact, the fear of negative reviews keeps quite a few business owners from acting upon online business directories. However, if you respond to a negative review with a problem solving and humble tone it cancels out the negative impression. Rather it creates a further good impression on your behalf.
6. Improve SEO
Listing on a business directory can impact your SEO in a positive way. Online business listings send signals to Google about your online appearance. Furthermore, it gives further validation to your trustworthiness. Google requires to be trusted by its users, so the more data it can collect about your business online, and the more constant that data is, the greater it will impact your rank.
7. Show Up on the First Page of Google
It is feasible to get on the first page of Google through SEO practices. But it can take several months to start seeing results. Most sort after online business directory sites, have high domain authority, have high amounts of traffic, and are trusted by Google. Thus, if you perform well in those reputed business directories and they link back to your main site it helps you greatly to achieve a position on the first page on Google.
Online business directories have immense advantages, and overlooking them can damage your business.
We can help!
Most business houses find it tricky to manage the time to learn to handle their SEO and directory activities. Therefore, we DelhiSeoServices offer you SEO services that already comes with business directory sites included. So if you encounter these issues, have no fear! Just contact us! We will take care of this job for you while you will be free to focus on your core business.